Muong Thanh Hospitality is known as the largest Vietnamese hotel chain operating up to 45 3,4,5-star hotels nationwide.
The mergee between the nation-specific characteristics and the tendency towards modernism makes the Muong Thanh hotel chain unique and memorable for any customer.
By determining its objectives for nearly 20 years, Muong Thanh Hospitality is consistent with the humanist business philosophy, associated with the mission to preserve and introduce Vietnam’s unique culture to the world. Furthermore, the operation of Muong Thanh Hospitality contributes to the development of the locals through job opportunities and community-oriented activities. All of these are the principles of doing sustainable business at Muong Thanh Hospitality.
With over 17 years of experience in hospitability, Muong Thanh Hospitality is expanding, extending its scope of services and upgrading service quality to offer all guests the pure taste of regional cultures throughout Vietnam.
In 2015, the group is expected to launch 10 hotels of 3 to 5 stars nationwide. We offer a variety of standardized solutions and facilities to satisfy a full range of needs and desires as well as provide guests with unique experiences. Different segments have different tastes and preferences and, perhaps most significantly, different price points.
Market segmentation is about dividing customers into groupings that are in some way similar or the same. Muong Thanh Hospitality is now dividing the market into four of the most common as described below:
• Mường Thanh Luxury: An upscale brand of Mường Thanh Hospitality offers travelers hotels located in Vietnam’s major city centers, business districts and tourist destinations. Mường Thanh Luxury’s comprehensive range of high-standard services contributes to the well-being of both business and leisure travelers. Be sure to take advantage of our local culture experience approach towards enriching your stay, where we will provide you with local insight and a fresh look at each city.
• Being favorably located in the prime location of large cities, 4-star Muong Thanh Grand Hotels have brought great pleasure to all guests traveling for leisure, business, special occasions, conventions and conferences. The magnificent combination between the cultural culinary traditions of ancient villages in the mountains of Vietnam, and modern architecture and facilities of Muong Thanh Grand Hotels will surely give customers “a relaxing moment, a touching sincerity.”
• Muong Thanh Holiday is a collection of 4-star hotels that are mostly located near tourism attractions, each with their own characters and identity. The hotels will offer guests unforgettable experiences of local culture as well as a unique atmosphere.
• Muong Thanh Standard Hotels are the most long-standing properties of Muong Thanh, which are tied to the group’s history. They are the best choice for travelers looking for affordable accommodations with high quality service. Their significant Muong Thanh colors are harmonized with the culture and the sincerity of the local people.
* Text and images provided by Muong Thanh.
