“Bai” Advertising Agency, “Xin Chao” Creative Connectivity Agency

Giant billboards, print and television were regarded as the top tiers of marketing, the best money could buy. However, with the advent of the internet, and social media titans such as Google, Facebook and YouTube over the last decade, this has changed considerably. The consumers are more connected to the internet than ever, 40 million … Read more

Summer Learning Loss

Summer break doesn’t mean it’s time for your child’s brain to take a break What is known is that its origins go back to the 19th century. Whether or not the current school calendar was first built around the agricultural one (and the need for children to work on the farm during the summer months) … Read more

The Whirlwind

In conversation with legendary snooker player Jimmy White There was a time when snooker demigod Jimmy White would have been out all night after an event like the match he played in Ho Chi Minh City last month, narrowly beating local legend Luong Chi Dung in what must have been the Saigon Pool League’s most … Read more

My life as… a mobile blade sharpening man

Meet the mobile blade sharpening man “He’s one of the few left in Saigon; there’s no use for them anymore,” says 67-year-old Thuy pointing to the old man sharpening her kitchen cleaver. “I’ve been using him since I was young. Today’s society is wasteful. The young people now use something once or twice and then … Read more