NOI Boutique was found by Linh Pham and her business partner Luke Ferris.

Designer Linh Pham grew up in Hanoi with an appreciation for Vietnamese silk and traditional designs, therefore the brand was born from her love of traditions and passion for innovation. Pham draws her inspiration from time-honored patterns and elements to create sensual, contemporary designs to free up the wearer.

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Clothes: NOI Boutique (234 Le Van Thinh, D2)

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Photographer: Tse

Model: Chiem Truc Anh

Makeup: NOI