Work on these business pointers to boost your clothing range on Instagram

Every fashion brand, big or small, needs to stick to certain types of content. Instagram is the ideal platform to render life to your brand’s story. Besides capturing that perfect shot of the apparel or model, it’s also about mastering the art of visual storytelling.

  • As a fashion brand, you need to focus on engaging content for videos and images. They must include your brand mission, product features, product updates, lifestyle content, and user-generated content.
  • Brand mission is integral to your IG marketing strategy. Clothing brands like Marine Layer has come up with the Re-Spun program, which is a pathbreaking recycling program to rejuvenate your old tees.
  • It makes it easy for followers to donate their old garments, fetching you around $5 credit for every tee you donate. The company then deconstructs the cloth and revives it into new tees. How’s that for fashion revolution?
  • Brands like Mate the Label are harnessing an eco-friendly approach to the niche. Their mission to produce less waste has struck a great chord with the public.

A shoppable feed

Fashion brands need to ensure that they their feed is commercial or shoppable. The captivating designs in your display window may attract swarms of people or you can buy 50 Instagram likes on a repeated basis from genuine sources to increase your follower count, but most people actually pass by your posts and don’t initiate the concerned shopping process.

  • Experts recommend you make the feed shoppable right from the first stage. You can generate a CTA for all your potential customers by including a clickable link in your bio. It would direct your followers to your website.
  • If you’ve the bandwidth and resources, you can use effective software and apps to make products on your images buyable.
  • Your followers can buy from your Insta feed by using the platform’s latest Shoppable feature. However, avoid overselling and monitor IG shopping routinely.
  • Fashion brands need to rope in fashion influencers for success. It’s a simple rule of thumb.
  • Influencer marketing is extremely prevalent on the platform and ceases to stop. Brands need to leverage influencer marketing and tap into unknown markets.
  • However, you need to ensure that the influencer you’re hiring alongside his/her audience segment is relevant to your clothing line.

Conclusion with behind-the-scenes

There are numerous reasons why brands are taking their customers/followers behind the wardrobe and into the studio to show how things are made. From the apparel we adorn, the food we consume, the scent we use, to the technology we swear by, human beings have an insatiable quest to know how you make those things.

To feed into that curiosity, fashion brands on social media, especially Instagram are taking the audience to their den. It helps in enhancing your bond with customers and build trust and loyalty.

The Stories feature allows followers and fans to witness their favorite brands in a casual and less polished manner. Less scripted, less planned, less prepared, and more experimental and outright spontaneous, Insta Stories can showcase the values, humor, humanity, and human aspect of your brand.

Share this story, choose your platform!

Share on facebook
Share on twitter
Share on pinterest
Share on tumblr
Share on google
Share on linkedin
Share on reddit
Share on vk
Share on email
About the author:

Leave a Comment

The 4 Top Fascinating Benefits of Shopping for Linen Clothing

Are you searching for a comfortable, elegant cloth fabric that makes you stand out? It’s time to consider linen clothes. These attires are not only amazingly breathable but also sustainable. That’s not all. They have a unique, timeless feature within them; thus, you can become assured it’ll remain in style with each passing trend. Suppose

Read More »

CH House

The house is designed for three family generations who wanted to create a harmonious space in the hectic city (Hanoi) in order to enhance traditional  family life. The site of the house is a typical plot for long and narrow local tube houses; with CH house the dimensions are –  4,2 m  wide by 35

Read More »

Riding in Cars with Women

K&K Fashion (www.kkfashion.vn) combines unique color combinations with high-quality materials and sophisticated sewing techniques to help flatter the glamorous curves of any woman.

Read More »

The State of Fashion

The McKinsey Report on Fashion Trends for 2020 including Commentary from Three Local Designers The business of fashion and McKinsey & Company have teamed up to create an authoritative report that provides an annual picture of The State of Fashion within the global fashion industry. The report is a survey of over 290 global fashion

Read More »

Spirit

“Khau” is a familiar Vietnamese word that evokes images of detailed, handmade goods that are made meticulously and patiently. Based on the spirit of the word, “Khau” was chosen to represent the brand and collection. Established in late 2014, KHAU presents elegant and charming designs that embrace the soulof their designer, who is also the

Read More »

The Walking Machine

Local metalworker Ly Minh Tien builds a spider-like walking machine to raise awareness on environmental issues A riddle: what has 12 legs, six on either side, and is made of metal? It’s not a metal spider, but that guess isn’t far off. A fitting comparison: “You know the movie Wild Wild West?”, its builder and

Read More »