The Pretenders

Stand-in lovers and pretend relatives are among a colorful cast of fakers “I’ve met 25 sets of parents and have worn 50 wedding dresses,” proclaims Giang Anh,a 24-year-old medical student. “But I have never signed a marriage certificate.” Before you jump to conclusions, Anh is not a con woman out to swindle men, she’s a professional … Read moreThe Pretenders

“Bai” Advertising Agency, “Xin Chao” Creative Connectivity Agency

Giant billboards, print and television were regarded as the top tiers of marketing, the best money could buy. However, with the advent of the internet, and social media titans such as Google, Facebook and YouTube over the last decade, this has changed considerably. The consumers are more connected to the internet than ever, 40 million … Read more“Bai” Advertising Agency, “Xin Chao” Creative Connectivity Agency

The Influencers: How Other Cultures Helped Shape Vietnam’s LGBT Community

Follow our series on Vietnam’s LGBT community here or download the PDF of our June 2016 issue on “Pride” here. Though some progress has been made towards accepting LGBT people in modern Vietnamese society, there is still a wide divide between the two. Despite many campaigns to battle misinformation and promote awareness to the local … Read moreThe Influencers: How Other Cultures Helped Shape Vietnam’s LGBT Community

Right On! A Mission to Protect and Serve the LGBT Community

Follow our series on Vietnam’s LGBT community here or download the PDF of our June 2016 issue on “Pride” here. In recent years, Vietnam is slowly developing a reputation for being an unlikely haven for gays, lesbians and transgenders in Asia. While gays are persecuted and even jailed in many Asian countries even to this … Read moreRight On! A Mission to Protect and Serve the LGBT Community

Historic Progress for Vietnam’s LGBT Community

Until recently the LGBT community in Vietnam was marginalized, but changes in attitude in the legal and public spheres are coming. From Vietnam’s first gay parade in Hanoi in 2012 to an openly transgender contestant on Vietnam Idol, the country is becoming more tolerant. Also, it doesn’t hurt that the population is young—more than half … Read moreHistoric Progress for Vietnam’s LGBT Community

Tell Me a Story

No time to read to your kids? Hire someone else to do it for you “The first time I worked as a storyteller, it was for my neighbor’s child. The parents had some errands to run until late and paid me VND100,000 to read three volumes of Doraemon to their six-year-old baby girl,” says Le … Read moreTell Me a Story

The Snow White Syndrome

While the term was coined in India, the obsession with white skin is very popular in Vietnam as well “I have had patients, expat patients, who came to me to ask why they were seeing active ingredients for skin lightening in simple, everyday-use moisturizers. That’s how widespread it is in Vietnam,” says Dr. Mark Siefring, … Read moreThe Snow White Syndrome

Moveable Feast

With relish, Saigon embraces the food truck trend The food truck concept has been around since 1866 when Charles Goodnight wheeled out his Texas Panhandle Food Wagon, but it has taken over a century and a half for this mobile catering model to transcend its roachcoach classification to become the rich and vibrant gourmet food … Read moreMoveable Feast