The State of Fashion

The McKinsey Report on Fashion Trends for 2020 including Commentary from Three Local Designers The business of fashion and McKinsey & Company have teamed up to create an authoritative report that provides an annual picture of The State of Fashion within the global fashion industry. The report is a survey of over 290 global fashion … Read more

The Customer Experience

Social media marketing trends revolutionizing retail in Vietnam “The store is media,” is the mantra in the best-selling book Reengineering Retail: The Future of Selling, written by retail experts Doug Stephens and Joseph Pine. The book explains that “customer experience is the new marketing trend and the best way to generate demand for your retail … Read more

Proving Provenance

Protecting intellectual properties in ASEAN countries using blockchain, IoT and NFC technology Counterfeit goods can be replicas or first copies, making it impossible for the layperson to differentiate. These counterfeit products can be as expensive as the originals. According to a recent survey by the Vietnam Directorate of Market Surveillance, 80 percent of consumers buy … Read more

The Art-Tech Revolution

Seven expert opinions on how mediation and legal-tech are revolutionizing art provenance The right to resale royalties, or droit de suite, is the right of artists to receive a royalty payment each time their work is resold at an appreciated value. This viewpoint has historically been aimed at the likes of recording artists and filmmakers. … Read more

Rewriting The Rules

Five steps to help HR prevent sexual harassment at work in the #MeToo era In the wake of the Harvey Weinstein scandal in the US, the #MeToo movement received a lot attention around the world, especially from women. Women started detailing their personal experiences of sexual harassment on Twitter. Vietnam also felt the impact and published … Read more