Building Electric Dreams

On Vietnam’s crazy roads, “If you can’t beat them, scare them” There are times an idea so seemingly preposterous is aired that only the kindest among us do not smirk meanly into our coffees. If the advocate is a close friend or family member, we might offer some reserved, amused encouragement; however, on hearing about

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The rise of the Cambodian Riviera

A bittersweet memoir of Cambodia’s southern coast Sometimes the idea of something is more real than the reality. Just knowing that beauty and purity exist somewhere in the world is enough to soothe the soul. Like the stained glass majesty of Paris’ Notre Dame Cathedral. The regalness of the world’s most famous princess even when

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Life and Limb

The future of the prosthetic workforce Prosthetics have come a long way, but it would still be very difficult for someone using many of the artificial arms available to them to do some basic things, like carry a tray. It’s a simple enough task done by many in restaurant and service-oriented jobs, but if you

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Bean to Brim

A clean coffee brand to cultivate your caffeine fix Clean, high quality and Vietnamese made—these are at the core of Brim Coffee’s mission to build their brand in Vietnam. Brim Coffee has been exporting from Vietnam to the US, Australia, Europe, Korea, Japan and Taiwan since 2018 and is now focused on providing the same

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Oh Soul Natural

The principles of natural ingredients, thanks to the ongoing Korean beauty phenomenon Korean beauty has infiltrated the rest of the world and there’s a reason why the trend is firmly cemented in our skincare routine: it works. K-beauty brands are constantly innovating. Natural ingredients are crucial to the mainstream success of the K-beauty space because

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Vietaly

Vietnam and Italy have deepened cooperation since the establishment of bilateral  diplomatic ties 45 years ago Italy and Vietnam celebrated their 45th year of formal diplomatic relations in 2018, but that milestone will almost surely be overshadowed by the ratification of an economic agreement that will effectively end taxation of imports between the two, which

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They Got Game

In conversation with Jim Wong, NBA Asia Associate Vice President of Global Partnerships, on the Jr. NBA’s plan to promote basketball and an active lifestyle via youth programs in Vietnam How did you become involved with the program? What is your history with the organization?I’ve been with the NBA for six years. Shortly after I

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Cultural Crossroads

How an Italian brand became a status symbol among the country’s sea of motorbikes There are few that can paint a vibrant verbal picture like an Italian—for anything—even a machine: “An Asian woman riding a Vespa is taking part in a ‘défiler’—she is making a fashion show, a statement to all those around her that

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Dancers as Diplomats

Using dance to cross boundaries as well as to promote social change Holding common ground pathways to cultural exchange in Vietnam, a seminar that’s sponsored by The American Embassy, will see a number of movement and dance experts from the US coming to Vietnam for an exciting cultural exchange experience for a variety of planned events focused on the art of dance. Just

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Sistema Italia

An interview with Consul General of Italy in Ho Chi Minh City Dante Brandi When a younger Dante Brandi left a month-long internship in 2001 with the Italian embassy in Hanoi, he walked away with the impression of a country fueled by powerful aspirations.“I couldn’t predict at the time what would eventually become Vietnam,” he said. “The big impression I had was about the

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