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MMA Forum Vietnam 2018: Mobile, The Marketing Imperative
Personal and tactile, at once mass-targeted and intimate, mobile is revolutionizing business and marketing, creating new industries and developing unprecedented brand engagement and loyalty. Inextricably woven into the buying journey and consumer lifecycle, mobile creates the most direct and closest connection brands can have with their customers. It’s a marketing imperative, and The Mobile Imperative. But, including mobile as core to your strategy is only a first step.
To stay ahead of the competition, brands need to understand how to optimize mobile not only within the marketing mix, but within the mobile mix itself. MMA Forum is developed by marketers for marketers and explores the most critical mobile topics in-depth. It’s an event dedicated to building capabilities for brands by delivering tangible strategies that leverage mobile as imperative to meeting marketing objectives.