Creative Connectivity 3.0

How an agency reinvented the advertising business in Vietnam Happiness Saigon (happiness-saigon.com) is leading Vietnam’s agency landscape. What the agency does is a sophisticated weaving of digital tools, traditional marketing instruments and the language of human emotions to imprint a brand into the lives and experience of its audience. This approach proved to be successful, … Read more

#nofilter

Many children in Vietnam live along rivers and waterways that are often extremely polluted. Daily exposure to contaminated water causes serious health effects, although these are not always directly visible. In desperate need for a strong campaign, Unicef has decided to call on the most vulnerable victims—children—to help shock people into awareness of their situation. … Read more

“Bai” Advertising Agency, “Xin Chao” Creative Connectivity Agency

Giant billboards, print and television were regarded as the top tiers of marketing, the best money could buy. However, with the advent of the internet, and social media titans such as Google, Facebook and YouTube over the last decade, this has changed considerably. The consumers are more connected to the internet than ever, 40 million … Read more