The Customer Experience

Social media marketing trends revolutionizing retail in Vietnam “The store is media,” is the mantra in the best-selling book Reengineering Retail: The Future of Selling, written by retail experts Doug Stephens and Joseph Pine. The book explains that “customer experience is the new marketing trend and the best way to generate demand for your retail … Read more

I Love You, I Hate You

Young people don’t love their devices as much as we think they do. In fact, they want our help disconnecting from them When I was interviewing college students about technology, one young woman told me how—after getting mugged for her smartphone on a Chicago bus—she chased her muggers off the bus and down the street, then offered them USD150 in exchange for returning her phone. They gave it … Read more