Promotional conference bags are a great and creative way of boosting brand visibility while leaving the attendees with a lasting impression. The bags can feature your brand’s logo, colors, and business slogan.
Attendees can use the bags after the conference, and they will serve as powerful marketing tools for your business. However, making quality bags starts from design inception to choosing the best bag manufacturer.
Below are essential tips for creating quality promotional conference bags that will leave a special feeling and be a marketing success.
Develop a Design
The first order of business is to develop a design of how you would like the bags to look. Focus more on the brand’s image and values during this stage. Ensure that the bags feature your brand’s colors, logo, and slogan.
Also, ensure that the design is neat and things don’t look cramped up. Too much information will lose the message you are trying to pass through. You can hire a professional designer to help you choose the right fonts and colors.
While you’re at it, don’t forget to add little hints to match the conference theme. This will help create a cohesive visual identity that resonates with attendees.
Choose the Best Fabric
Material quality will affect the durability of your bags. You want to make promotional conference bags that will withstand wear and tear and be usable after the conference. There are many fabric options on the market including leather, cotton, canvas, and nylon.
Evaluate the cost of manufacturing when choosing the fabric. Moreover, ensure that the material you choose is easy to clean and dries faster. This will make maintaining the bag easier and improve its longevity.
Add Functional Features
Conference attendees will want something versatile and functional for the convenience. Add extra pockets or compartments to make packing and arranging stuff easy. Having both short and long straps is also an excellent idea.
Ensure that the bag has enough padding, especially on the sides and bottom for extra protection. The extra padding will protect the stuff inside the bag in case of a fall. Also, don’t forget to make the straps adjustable and with padding for extra comfort and ergonomics.
Include Promotional Products
Promotional conference bags will do a massive job of building your brand’s visibility. However, you can go an extra step by adding other items inside the bag. Think of relevant products that may be used during the conference.
For example, you can add a branded pen, notebook, and keychain. Be creative and add a personalized message to the items. These items provide extra value to the attendees and will add an identity to your brand.
Wrapping Up
Conferences and trade fairs are good platforms where brands can use promotional products to market their business and products. Bags are a perfect promotional product because they are functional, and you get massive branding space.
The steps highlighted in this guide will help you make the best bags for an upcoming conference. Also, look for a bag manufacturer with good customer reviews and a customer-friendly contract. Look at some of the bags they have made to see if they match what you are after.
