Brand Aid

The do’s and dont’s of building a name It can be both comical and controversial how some international brands can misunderstand their local customers and their culture. There are countless stories where brands have failed to connect because they misunderstood what was necessary to create the genuine trust, relevance and acceptance their customers are looking … Read more

The Long Game

While doing a mini golf tour of courses around HCMC, we learn about the game’s growing popularity among locals Text by Mike Wakely As we all stood in the shelter beside the fourth fairway, huddled together like a group of golfing-attired penguins, escaping the horizontal rain and ear-shattering thunder and lightning, I was reminded of … Read more