Resort Talk

Theo Schuurhuis, General Manager of Boutique Hoi An Resort, on the resort’s new expansion and what to expect in 2017

Can you tell us a bit about yourself?

I came to Hoi An in early 2010 to do the pre-opening of Boutique Hoi An Resort, and have stayed working for the resort as general manager ever since. It was my first visit to Vietnam and Hoi An when I arrived, but saw many similarities with other Asian countries, so I found it not difficult to settle in and felt home right away. Before coming to Vietnam I have worked in properties in the Caribbean, Costa Rica, Europe and Asia, with a long spell in Indonesia of 15 years and then going to China before traveling to Vietnam.

Can you tell us the concept behind Boutique Hoi An Resort?

Boutique Hoi An Resort was designed and built with a concept of space and openness, which truly reflects in our layout, our rooms and the spacious garden and large beach. Even if the resort is fully booked, guests do not get the feeling that it is overcrowded. What is also worth mentioning is the fact that the design is not always the most important aspect of a successful operation. All the other factors like service, price, food and beverage selection, and location can create an equally important image. It is, therefore, important to create strong and unique selling points that are able to “speak” with a clear message and attracts all markets we work with.


Why do you think Hoi An is such a popular destination?

Hoi An is a must-see destination if one travels in Vietnam. The town provides visitors with cultural ambience, which one can see in the houses and building styles. The Old Town is free from cars, and also from motorbikes after the late afternoon so visitors can leisurely stroll around in search of a cultural experience. Then let us not forget My Son and Marble Mountain as nice venues for an out of town visit.

Can you tell us about the new expansion?

In 2015 a start was made with the extension of the resort on the plot of land next to the resort, included in the 30 room, we also have a large Grand Beach Villa with its own swimming pool, and Pool Villa. Besides our new rooms, we also extended our spa facilities with five more treatment rooms, and added a heating swimming pool in this area. The new beach bar has already proven itself as a popular hangout for our guests.


How does Boutique Hoi An Resort set itself apart from others?

By staying the way we are and to follow the path we choose to go. Looking back to the last 12 months we saw many improvements compared to the year before. We are grateful for that but choose to stay humble and will keep focused on the quality of the service we provide our guests together with the great team we have.

Unique features we have are, first, our staff, the design and layout of the resort, our beautiful large white sandy beach and our spacious pool and garden. We focus on guest recognition, needs and respect. For the coming year, 2017, we feel that we need to be ready to take our quality, service and product to a higher level to meet guest expectations.

What are your plans for Boutique Hoi An Resort in 2017?

We will continue to explore new markets in other continents, and elsewhere in Asia, but will also continue to focus on the domestic market especially during specific months of the year, such as summer holidays and annual public holidays. Now with our new extension we will operate and market the resort with the full 110 rooms. As Vietnam has seen more visitors in 2016 as in the years before, we trust that the year 2017 will also be a positive year for us.

We are also continue to keep Boutique Hoi An Resort a first class beach venue in Hoi An for our guests from Asia and around the world.

For more info on Boutique Hoi An Resort, visit


Share this story, choose your platform!

About the author:

Leave a Comment

Essential Guide to Visiting Macao

Nestled on the southern coast of China, Macao is a unique and utterly fascinating destination. A rare jewel, with its fusion of Eastern and Western cultures and traditions, this former Portuguese colony has become known as “the Las Vegas of the East”. It’s much more than just an entertainment paradise, though.  A trip to Macao is

Read More »

Vietnamese athletes in the Olympics 2024

As 2023 came to an end, Vietnamese sports fans celebrated three remarkable athletes who clinched the official berth for the Paris Olympics 2024 in France. The Vietnam sports authority is hoping to take 12-15 athletes to represent their nation at the Olympic Games in France, but only five have qualified so far. That puts them

Read More »

Momentous Sporting Events in Vietnam

Vietnam has always been known for its resiliency, history, and culture. These qualities are only further exemplified in the sporting events that they hold in the country. This Southeast Asian has been the stage for many milestone moments for the country and the region as a whole. It doesn’t look like Vietnam is about to

Read More »


Shaping the Future of HoReCa Bangkok, Thailand – The Department of International Trade Promotion, the Thai Chamber of Commerce, and Koelnmesse are thrilled to announce the upcoming THAIFEX – HOREC ASIA 2024. Scheduled from March 6th to 8th at IMPACT, Muang Thong Thani, this premier event is poised to redefine the HoReCa (hotel, restaurant, and

Read More »

Adventure Travel in Uganda: Rafting, Hiking, and Wildlife Safaris

Uganda, often called the Pearl of Africa, is a hidden gem for adventure seekers. With its diverse landscapes, ranging from dense forests and snow-capped mountains to vast savannas and majestic rivers, Uganda offers a wide array of thrilling activities for those looking to explore the wild side of Africa. From adrenaline-pumping white-water rafting on the

Read More »

Streets, Stories, and Pho: A First-Timer’s Guide to Hanoi

Hey there, Hanoi Newbies! Welcome to the chaos, charm, and downright deliciousness that is Hanoi! Buckle up because we’re about to dive headfirst into this city where every street has a tale to tell, and the aroma of Pho is practically a love letter to your taste buds. This first-timer’s guide is your golden ticket

Read More »