If you haven’t been paying attention to your business phone services, then you need to reconsider your business strategies. Mobiles aren’t only used by young people. After all, we’re living in the age of technology. More than half of all people – of all ages – check their phones at least once an hour. For your business to succeed, you need to enhance your mobile connection to your customers.
We have explored three major ways to help you enhance your business’ success. Here they are:
Provide Mobile Customer Service
Having customer service personnel reachable by phone can play a significant role in building loyalty for your brand. Think about it; despite the emergence and adoption of other communication channels, mobile remains the most widely used – by 48% – and the most preferred – by 80% – communication method.
Mobile customer services benefit not only your customers but also your business. Here are three major reasons why you should invest in mobile customer services: Speed – Many people tend to think of a chatbot or social media as the fastest means to provide customer services. Even when customer services start on another channel, it most often escalates into a phone call. But what if your business is spreading itself too thin and can’t respond quickly enough on all channels? This is why you need to optimize the phone channel, as it offers quick solutions even when other channels are not working.
- Simplicity – Did you know that at least half of the business website visitors are left disappointed when they can’t find your phone number? A phone channel is the best way to provide simplicity in your customer services. All it takes is adding a click-to-call feature on your website.
- Empathy – Empathizing with the customer has always been a rule of thumb when it comes to customer service. This shows the customer that you value them, and improves brand loyalty. Showing empathy can turn a potentially bad review into a very good one.
Even if the phone isn’t the only available channel for customer services, it still remains the most efficient means. If your business is spreading itself too thin, you can enlist the help of a phone answer service.
SMS Marketing
The number of businesses adding SMS to their marketing strategy has been rising over the years. If you maintain a list of your customers and their contacts on a mobile, you won’t need to hire an expensive marketing agency.
You need to be smart about it. Your customers may prefer it when you reach out to them via text, but you don’t want to sound too spammy. Make sure that what you’re offering is valuable, such as notifications on discounts, limited offers, or any other exclusive information.
Also, you can use text for reminders. For example, if a customer buys a product from you, you can let them choose whether or not to receive a text when the product ships. If you run a dental clinic, you can remind your patients about their appointment one day before.
Leverage on Social Media
Two-thirds of all social media usage comes from mobile devices. Social media is one of the most important tools for business today. You need to dive deep into it to experience the best results. You can use social media to reach your customers and answer their queries.
However, you need to know where your customers are to target your efforts properly. Reaching them where they are already socializing will ensure that they engage with your business. For most businesses, this usually means pitching camp on platforms such as Facebook, Twitter, Instagram, TikTok, and LinkedIn. Other brands are now spreading their wings to platforms such as YouTube, Pinterest, Snapchat, and more.
When your business is present on these platforms, don’t just post and run. You need to listen to your customers’ views. What are they saying about your business? Are they happy with your services? What would they like you to add? This can help you learn how people feel about your business, and how you can serve them better.
You can also use social media to improve your phone success. For example, you can offer the chance to unsatisfied customers to express their opinions via mobile.
Key Takeaways
We’re living in the technological age, and it would be a grave mistake for any business to ignore mobile activity. Customers love communicating with businesses via mobile. There are several ways to enhance business phone success; these include offering mobile customer services, text message marketing, social media and more.
