Do you have a business or brand that you have recently started marketing on Twitter, but don’t seem to be getting all of the benefits out of it or gaining anything from this kind of marketing? Do you want to know what you should and shouldn’t be doing when marketing on Twitter?
In this day and age, social media has become an everyday part of people’s lives, and a very important part of marketing for businesses and brands. Social media is one of the biggest places where businesses go in order to promote themselves and be seen by a much bigger audience, and this includes Twitter.
Twitter is by far one of the longest standing social media platforms as well as one of the most popular with over 300 million active monthly users, and many growth services, such as Twesocial or Twiends, which have proved to be very beneficial to not only users, but brands and businesses too. If you are looking to acquire more followers or gain success on Twitter and build your business or brand, here are the dos and don’ts you should take note of.
Be creative
Aside from trying to buy Twitter followers, you should be thinking about creative ways to attract them on your own. Have you ever thought about how businesses market on Twitter successfully and wondered how they actually manage to do it? Twitter is a massive platform with over 300 million active daily users, so standing out is one of the most important factors when you are marketing on the app. Not only should you be posting original content, but in order to make this content stand out, you need to be posting creative content. You should always create your own unique and creative content that is eye catching and entertaining, or interesting.
These pieces of content will be how you show off your brand to the world and how you catch the attention of your target audience, by showing them the kind of content they will enjoy. Followers flock to content that is new, creative, and funny, and they are more likely to engage with this kind of content rather than something they have seen before or something that is plain and boring.
Use hashtags
One thing that just about every platform offers to their users, but not too many people actually know how to use effectively and efficiently, is hashtags. Everyone knows what hashtags are by now, but hardly anyone knows how to use them correctly, especially businesses who are looking to grow their name and become more successful.
Hashtags are incredibly useful when it comes to reaching a much larger audience, that also falls part of your target audience and niche. However, when using hashtags, you shouldn’t just go for the most popular ones you can find just because you think you will be able to reach more people. You should only ever use hashtags that are related to your content, and then of these hashtags you should choose the most popular. This way you will be able to reach the most amount of people possible who will actually be interested in your brand and content and while be more likely to engage.
If you are unsure about which hashtags to use, there are various different services that could help you out with this and find the best hashtags for your content.
Don’t sell
When it comes to marketing on Twitter, it may seem counterintuitive to not market your products or not promote your products all the time. For most marketers, this is all they know as this is exactly how traditional marketing works, however, Twitter is a social media platform, and people come here to be entertained and be social.
No one wants to just scroll through people selling products the whole time. They want to be entertained by what they see and want to see interesting content. This is something that should be considered, as you don’t want to hard sell your products but you still want people to know that you have products available.
Tweet often
Last but not least, you should try to tweet often and consistently. Twitter is a very fast paced platform where the lifespan of a tweet is only around 12 to 15 minutes and then it drowns in the sea of other tweets. If you are not posting often and consistently, your content and account will be less likely to get noticed and engaged with. The more you put out, the better the chance you have of being seen.
