COTTO, Thailand’s Premier Brand, Advances Sustainably into the Vietnamese Market at the VIETBUILD

As the No. 1 brand in Thailand, COTTO is making its presence felt in the Vietnamese market with a groundbreaking concept, “Space of Happiness on Sustainability.” This move follows the company’s successful showcase of new sustainable sanitary ware products at VIETBUILD, a major industry event.

Vietnam is a strategic window for COTTO’s entry into the ASEAN market. The company exhibited products at the VETBUILD Construction International Fair Exhibition 2023 in Ho Chi Minh City from June 14-18. Mr.Sittichai Sukkitprasert, Managing Director of Siam Sanitary Ware Industry Co., Ltd., and Siam Sanitary Fittings Co., Ltd., noted the strategic importance of the Vietnamese market and affirmed the company’s readiness in terms of distribution channels, dealers, and marketing support.

Under the concept of “The Space of Happiness Bathroom for ASEAN Living,” the exhibited products ranged from premium collections to innovative products catering to new lifestyles. Highlights included the award-winning VIZIO one-piece toilet and eco-friendly faucets and shower equipment. COTTO has demonstrated its commitment to sustainability over the past 23 years, producing products that save over 1,829.84 million liters of water annually and reducing emissions by 8,799,120 tons of carbon dioxide, equivalent to planting 8,000 acres of trees.

Adhering to SCG’s policy on ESG 4 Plus, COTTO focuses on achieving net-zero emissions, promoting green initiatives, reducing inequality, and emphasizing fair and transparent cooperation. The company believes that businesses should contemplate the environmental impact at every stage of the product lifecycle, from raw material procurement to final product disposal.

“The concept of environmental conservation or ECO, COTTO sees that it is not a trend that needs to be adjusted, but it’s a must,” added Sittichai. The company continuously develops products under SCG green choice, with a water-saving rate up to 40% higher than TIS standards. COTTO’s products thus minimize environmental impact while efficiently using resources.

At VIETBUILD, COTTO garnered the Best Booth Design Award 2023, underscoring the brand’s commitment to sustainable happiness. 

To explore COTTO’s range of products, visit the sanitary ware showroom at dealers across Vietnam. 

For more information, check out, or Facebook at or call the COTTO hotline at 18001759.

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