An Exploration of Chic and Nature in Harmony
For aficionados of lifestyle products, fashion, and crafts, particularly those emanating from the vibrant Asian design scene, STYLE Bangkok is a must-know event. It stands tall as the largest international showcase of lifestyle, fashion, and craftsmanship in Thailand and Asia.
The revolution of STYLE Bangkok in 2024 promises a display of lifestyle and fashion products, coupled with crafts and design from both renowned and emerging brands. The focus is on delivering STYLE Solution+, encompassing Design Solution+, Product Solution+, Project Solution+, and Material Solution+. This comprehensive approach aims to meet the evolving preferences of buyers and business trends.
STYLE Bangkok 2024 revolves around the theme of CHICNATURE, a fusion of Chic and Nature, echoing the concept of Signature. ‘Chic’ reflects the event’s stance on unique and stylish presentation, while ‘Nature’ emphasises a commitment to responding to global megatrends, particularly Sustainability. The event showcases works aligning with ESG (Environmental, Social, and Governance) principles, currently a global focus.
BUAKAW GALLERY
When the design and lifestyle industry seamlessly aligns with sustainability, it presents a golden opportunity for a global audience to encounter designers and manufacturers with diverse capabilities in this comprehensive event, covering every conceivable category. Whether it’s distinctive products reflecting Thai culture, such as Muay Thai shorts and shirts from the esteemed BUAKAW GALLERY, fashion and textiles blending state-of-the-art novelty and local wisdom from HOMRAK, or exquisite fashion jewellery crafted from recycled plastic by the visionary brand ETHNICABAÇA, the diversity is truly astounding.
ETHNICABAÇA
DEESAWAT
Experience the brilliance of unique teak furniture from DEESAWAT, locally crafted teak furniture from Chiang Mai’s collaborative brand MOONLER or upcycled furniture utilising leftover materials from the manufacturing process by CORNER 43 DECOR. Revel in home decor designs using bamboo and natural materials, blending seamlessly with creative concepts from KORAKOT.
MOONLER
CORNER 43 DECOR
KORAKOT
Enter the realm of 103PAPER SHOP, offering home decor crafted from recyclable paper and natural products, or indulge in the renowned fragrances of THANIYA, featuring soy wax in ceramic bottles. Immerse yourself in the natural fragrances crafted with environmental consciousness by Sedar.W, or elevate your living space with premium quality, plastic-free glassware from SaYa. Don’t miss out on eco-friendly cleaning products from the environmentally conscious brand PiPPER STANDARD.
THANIYA
PiPPER STANDARD
The New Faces zone features products from various entrepreneurs, including OTOP manufacturers, emerging designers from Talent Thai & Designers’ Room, and fashion items from the Qurated Fashion Incubation project.
Indulge in the exhibition showcasing the potential of Thai design, including zones dedicated to the Material Thai to Japan project and the STYLE Bangkok Collaboration Project. Witness the excellence in Thai-designed products, recognised with the Design Excellence Award — DEmark. Immerse yourself in the Art Zone exhibition, explore the sections with a distinctly Thai essence catering to buyers worldwide, discover products crafted under the ESG ethos, and much more. The showcase is brimming with diverse presentations that capture the essence of Thai creativity.
SEDAR
In the vibrant array of works originating from creative thinking and the dedicated pursuit of solutions for the environment, society, and cultural ethics, over 1,000 booths from more than 400 companies showcase the essence of design at this event. It is therefore apt to describe STYLE Bangkok 2024 as an occasion that provides a space for the harmonious coexistence of ‘chic’ and ‘nature.’
Stay tuned for inspiration and updates on your stylish journey at STYLE Bangkok from 20-24 March 2024, at the Queen Sirikit National Convention Centre, Bangkok, Thailand.
Explore the immersive three-dimensional design and experience STYLE Bangkok 2024 through Augmented Reality (AR) technology at https://bit.ly/stylebangkok-ar.
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and at www.stylebangkokfair.com.
Feature image: HOMRAK
