Magic Beans

Healthy and cheap, soy delights to please the palate

Soybeans have long been touted as the latest super food, hailed for their ability to fight cancer, lower cholesterol and improve memory. And while they’re easy to grow and cheap to buy, it’s a wonder why we don’t eat more of them. Phung wants to change all that. Having loved and longed-for all the delicious soy recipes she’d tried abroad, Phung, who owns The Bean Store (399 Vo Van Tan, D3), wanted to bring them back to her native Vietnam.

Although Vietnamese cuisine does incorporate soy into some of its puddings, to the uninitiated, the ladies selling it out of nondescript vats on the side of the road are an intimidating prospect. The Bean Store has created a more appealing option. At the west end of Vo Van Tan, wedged among rolls of shops on the busy street, the café is a hidden haven. Phung’s design background and personality are evident in the cutesy contemporary layout – pared back pine furniture, Polaroid photo collages and a laid-back vibe.


As the first restaurant to specialize in soybeans, the menu champions all things soy – soybean pudding and bean curd are the most popular. Both are based on a soy milk jelly, made by mixing soy milk with a natural gelatin. The puddings are then mixed with various flavors (matcha, pandan leaf, chocolate or vanilla) and poured into molds and chilled to create a kaleidoscope of individual mini-desserts (VND35,000). The bean curd puddings use the same soy base, but are then paired with a host of different extras from lotus and longan (the Bean Curd Lolo Mix), pomelo, mango and watermelon (the Bean Curd LA Mix, VND49,000) to the more traditional hot ginger syrup.


Alongside the puddings, they serve every imaginable soy shake and smoothie as well as a selection of lesser-known Japanese savory snacks – more culinary relics from Phung’s travels.

It hasn’t been totally plain sailing for The Bean Store – compared to what you buy on the street, the prices are a bit more expensive, and culturally soy has a reputation for being unhealthy for men. However, 18 months in, it has overcome critics, spawned a host of copycats and there’s even talk of a second store opening in the future. For those unfamiliar with soy, this is the perfect introduction. And if you’re still not convinced, they do a great lunch deal too.

Share this story, choose your platform!

Share on facebook
Share on twitter
Share on pinterest
Share on tumblr
Share on google
Share on linkedin
Share on reddit
Share on vk
Share on email
About the author:

Leave a Comment

Does Coffee Cause Inflammation? Myths and Misconceptions

This delicious morning brew is a must part of our daily routine. The beverage is hard to say no to because of its luscious taste and aroma.  Plus, it gives you the energy boost you need to start your day! While drinking a cup of rich, creamy coffee may give you a shot of stamina,

Read More »

Authentic Italian wines

ALL COOL MADE EASY Thiên nhiên đã dạy cho chúng tôi Thời gian là kim chỉ nam của chúng tôi: chậm và không ngừng trôi, thời gian đã dạy cho chúng tôi phải hành động đúng lúc, quan sát sự thay đổi của mùa màng, của những ngày nắng và mưa. Thiên nhiên đã ban

Read More »

What Makes A Wine Expensive | Factors And Characteristics

You have undoubtedly spent a lot of time looking around your local wine shop in pursuit of that $5 bottle that tastes like a $20 bottle or the $15 wine that could easily pass for a $100 bottle. What are the fundamental reasons wine is so expensive? And are these elements genuine or made up?

Read More »

Top 10 Indian Foods That Are Must Try

India is a country that can impress you at every step of the way. Whether it is the culture, scenic view, geography, history, and even foot – every thing of the nation will mesmerize you and overwhelm you. If you are a foodie and love to explore different cuisines of India, then the country welcomes

Read More »

7 Different things You Can Pair with Your Coffee

Coffee is a must-have drink for most people. But having it plain with no side snack or dish can affect your stomach lining. Fortunately, you can pair coffee with all kinds of food, from spicy dishes to pastries. Also, you can use different healthy oils, such as MCT oil, and gain all the benefits of MCT

Read More »

Eat Your Way Through Hong Kong in a Day

Taste Hong Kong: One-day journey through culinary diversity Want to eat like a Hong Konger? Hong Kong is one of the world’s great food cities and its cuisine is world-renowned for being incredibly rich, influenced by Cantonese, European, Japanese, Korean, and Southeast Asian flavors. There’s literally something for everyone, at any time of day. Morning

Read More »