In the Boudoir

Opened in 2010, this two-story boutique, with a façade reminiscent of a British pub, aims to making shopping more personal by opening up her ‘closet’ to customers. Owner Rattana Chongcharoenponsuk, a Thai, has been living in Saigon for two years and had problems finding clothes to match her style and frame.

“Most dresses designed here are so body-fit and tiny,” she says. “If you are looking for street wear, casual, pajamas suit, cocktail dresses, Chinese dresses, India, Vietnam ao dai or Aladdin pants, we have everything for you.” One of their creations, the Aladdin pants, is intricately designed with special embroidery in a pattern called the Super Aladdin Heavy Embroidery. A must-have for fashion daredevils.

Scattered around the shop are matchless accessories that will make interesting conversational pieces and will give your look the extra pop it needs. A pair of blue-eyed earrings, a rocking horse necklace and earring set, clock & teddy bear earrings, and bat earrings – all are attention grabbers.

Ethophen Store 11

Focusing mainly on womenswear, jewelry and leather bags, Rattana sources interesting pieces from Khao San Road, Siam Square, and the Emporium Department Store in Bangkok.

“It is not just a closet where you find something to wear,” says Rattana. “It is art in a closet. It has everything that you are looking for… for your lifestyle.”

To add to her shopping philosophy, the upper floor of the store is a café-cum-nail salon where you can sip coffee while watching old movies or pampering yourself with a mani-pedi.

Ethophen Oi Pick White 2

Oi’s Pick: Lion Lu xe Ring (VND 2,950,000)
You may just be in your black canvas − black tee, black pants, and boots − so give your ensemble that extra oomph with the Lion Luxe ring and earrings set.

Ethopen: It’s Happened to Be A Closet
89 Mac Thi Buoi, D1

Share this story, choose your platform!

About the author:

Leave a Comment

What Occasions Are Perfect for Sporting Men’s Short Sleeve WalkingSuits?

Introduction: Setting the Style Stage for Big and Tall Men In the realm of men’s fashion, where style meets comfort, the short sleeve walking suit emerges as a distinctive choice, especially tailored for our esteemed big and tall gentlemen. At Biggmans, we recognize the importance of versatile ensembles that effortlessly blend sophistication and ease, offering

Read More »

The Best Tops for Showing Off Your Abs

If you’re trying to show off your abs, it can be hard to find the right top. You want something that’s flattering but not too tight or loose, emphasizing your best features while still covering up any problem areas. Here are some of the best tops for showing off your abs. Asymmetrical Long Sleeve T-shirt

Read More »

A custom label model that can be used to welcome Valentine

To welcome Valentine’s Day, there are various ways to express your affection to the people you care about. One way to do this is by using the current trend of leather tag custom. This may vary by country, market, and industry. Custom leather labels have been a popular trend in the fashion industry for years

Read More »

Winter Fashion: 5 Comfortable, Stylish & Warm Outfits

Winter is here! While we might be looking forward to warmer weather and spring, there’s no denying that the cold season has its charms. Holiday parties, snow days, cozy fires – all these things are a lot more enjoyable when you’re dressed in warm clothes that make you feel fabulous. So if you want to

Read More »

A Complete Guide To Every Type Of Manicure

If there’s one thing that’s as important to your outfit as the clothes you wear, it’s the little finishing touches. A subpar manicure can destroy a great outfit. The right mani can take your look from drab to fab in seconds. Long, short, French tip or nail art – there are so many different manicures

Read More »