A clean coffee brand to cultivate your caffeine fix

Clean, high quality and Vietnamese made—these are at the core of Brim Coffee’s mission to build their brand in Vietnam. Brim Coffee has been exporting from Vietnam to the US, Australia, Europe, Korea, Japan and Taiwan since 2018 and is now focused on providing the same delicious, pure coffee beans in the country they were grown and roasted in. With a brand new bright and airy café in Saigon’s Thao Dien, beans and prepackaged phin coffee in filters available for purchase, Brim Coffee is making a splash on the local coffee scene.

Dr. Tai Nguyen

Brim Coffee co-founder Dr. Tai Nguyen was in dentistry before launching his career in coffee bean export, “After I had been in the dental field for 20 years, I felt that I needed to do something more challenging and I found that coffee is an industry I would like to be in. The more you learn, the more fascinating it becomes. When I was younger, I had always wanted to own a coffee shop.” Although all their beans are grown in Vietnam, Brim began solely as an export company. Brim coffee beans are grown, harvested and processed in Cau Dat, Lam Dong Province. Then the roasting and packaging takes place in Ho Chi Minh City.

The decision to introduce the beans to their home country makes sense in today’s Vietnamese café culture, “With a population of 90 million people, and most are young, Vietnam has a huge potential. There are more young people here who like to have a clean cup of coffee that isn’t mixed with other things like corn, beans, and soybeans as people used to 30 years ago. Vietnam for the last 12 years has changed a lot. People like to enjoy clean and proper coffee,” says Dr. Tai. “Not only exporting Vietnamese coffee overseas, we would like to bring it back to Vietnam, to the place where it started, to all the people here,” adds Thao Nguyen, Managing Director.

Not only does Brim Coffee sell products for purchase, but they also seek to educate customers on their exceptional grade brews, hosting coffee tastings and workshops around the city, “We have very good, positive feedback from our guests. For example, they say, ‘the coffee tastes so nice, clean like a real coffee’, and that the smell of the coffee is very aromatic, ‘you can sense the aroma of the coffee from a distance,’” says Dr. Tai.

Understanding a customer’s preferences and helping them find their perfect coffee match is all part of the job, whether that be Italian style espresso or Vietnamese style pour over, “normally when a customer comes here, we try to express from our heart and with our bean to serve exactly what we have. We have arabica and robusta. We control from the growing to the harvest, processing, roasting and export. We don’t use any chemicals when growing the coffee tree until it goes to the cup of the customer. They can feel exactly what is in their cup. We have different styles of roast—light to medium for using in the machine, for the light one we use chemix for pour over. Each kind of coffee has a various kind of taste note,” says Thao.

Their signature take home pour over coffee filters are available for VND220,000 for a package of ten. “About the drip, normally it’s exactly like a one time phin coffee, it’s easier when you use the paper. We imported it from Japan and you know the quality is really nice. It’s easy for everybody when you don’t have time to wait. With traditional filters you have to wait five to ten minutes but with this you can have coffee in two minutes. It’s easy to travel with and is useful everywhere,” says Thao.

As far as plans for expansion, there are many, “We plan to open more coffee shops and create some more flavors. And intend to introduce Brim Coffee to Asia (Singapore, Malaysia, Cambodia, Laos, Myanmar, etc) and New Zealand,” says Dr. Tai.

With a growing international brand, Brim Coffee is working hard to not only introduce the rest of the world to superb Vietnamese coffee, but to build their own company and the entire coffee industry as a whole where it all began. Says Thao, “I myself, I would like in Vietnam to create a coffee community that means to expand green coffee to everybody, to keep everybody healthy. My wish is that Vietnamese coffee has a small part on the world map. And Brim Coffee cannot do that mission alone, we need more Vietnamese experts, Vietnamese farmers and Vietnamese roasteries, and everyone can join their hands to complete the mission.”

To try a delicious, smooth pour over coffee, your favorite Italian specialty, or pick up beans for home brewing, visit Brim Coffee’s cafe location at 222 Nguyen Van Huong in Thao Dien or their website www.brimcoffee.com.vn.

Images Courtesy of Brim Coffee Vietnam

Share this story, choose your platform!

Share on facebook
Share on twitter
Share on pinterest
Share on tumblr
Share on google
Share on linkedin
Share on reddit
Share on vk
Share on email
About the author:

Leave a Comment

How Carpet Cleaning Enhances Carpet’s life and Value?

Carpet cleaning can be painstaking when you have a large house and many carpets. With that in mind, it is easy to understand why people require the services of professional carpet cleaning companies that can quickly clean up your messes. However, carpets are not the only things you might need to clean up. When it

Read More »

The States That Have Legalized Marijuana So Far 2021

Are you interested in the legalization status of marijuana, especially in the United States, and want to learn more? Do you want to know where in the United States you could visit and still be able to smoke a joint legally? The legalization of marijuana has been a hot topic in the United States for

Read More »

Understanding A Hoarder: Why Can’t They Throw Anything Away?

To provide an understanding and the process of hoarding, we must first understand its definition. Hoarding is defined as a single-minded urge of collecting and safekeeping unwanted items in great numbers. Most of the people afflicted with hoarding disorder find it hard to throw away items. A hoarder desires to save items that they know

Read More »

Vietnam War Student Protests

Where did the student movement begin? The US airplanes started bombing North Vietnam in February 1965 after North Vietnamese submarines invaded 2 US ships at the Gulf of Tonkin. President Lyndon B Johnson commanded the revenge attacks blasting armed targets in North Vietnam. There were some criticisms about how the government was battling the self-governing

Read More »

Instagram: different ways to post

Have you been away from Instagram for a while now and have come back to practically a whole new platform but have no idea what’s going on? Do you want to know what all of the various different features are the Instagram has to offer now and how to use them? Instagram is by far

Read More »

In Season: A List Of Colorful Plants To Plant in Your Garden

Planting flowers can directly benefit the environment by absorbing carbon dioxide and releasing oxygen to humans and animals. Thus, improving the air quality. Moreover, there are different types of flowers you can choose from depending on your preferences. You may choose based on its colors or based on its symbolism. The wide variety of plants

Read More »