The Future of The Past

[Quang Nam, 03 October 2020] Taking the occasion of the Germany Unity Day and 45 years of Vietnam – Germany 45 years of diplomatic relations, TUI BLUE Nam Hoi An – the first TUI Group’s flagship hotel in Asia and Vân Hiên, a Vietnam’s apparel brand for ancient costumes and traditional designs have successfully launched a special project for the first time.

The project started with an event series called “The Future of the Past”, held by TUI BLUE Nam Hoi An and Y Van Hien were successfully launched in Hanoi and Ho Chi Minh City from 08-11 September 2020 and at TUI BLUE Nam Hoi An on 03 October 2020. The project allows us to travel back in time to experience a fine selection of Vietnamese history, culture and arts, which were well perceived by all the guests and participants of various nationalities and culture backgrounds.

Designer and Founder of Ỷ Vân Hiên – Nguyen Duc Loc has been in love with ancient Vietnamese costumes for a long time. He has devoted much effort to restoring and introducing the traditional beauty of these costumes to the public, especially to the younger generations.

By participating this event series, participants had the opportunity to wear the finest costumes from Y Van Hien’s collections and taste a selection of moon cake, fine foods and Bach Diep lotus tea brought by TUI BLUE Nam Hoi An. One of those highlights of the event was the one-hour talkshow focusing on the topic of Vietnam ancient costumes, hosted by Camellia Dinh – Director of Sales of TUI BLUE Nam Hoi An and Nguyen Duc Loc – Founder of Y Van Hien, which has left a huge impression to those who attended the event thanks to sharing of in-dept history and culture knowledge from Nguyen Duc Loc.

„I have been living in Vietnam for a long time, married to a Vietnamese and I even wore Ao Dai for my wedding and I thought I knew so much about the country already. However, this is the first time that I have a chance to wear these ancient costumes and this made me feel like a royal”, shared by Elka, a Canadian guest who attended the event.

„As we always wanted to promote the beauty of Vietnam nature and culture beauty to the world, we look forward to working closely with Ỷ VÂN HIÊN to bring more pleasant surprises and enrich your holiday experiences at TUI BLUE Nam Hoi An with more of Vietnamese culture“ said, Mr Dieter Schenk – General Manager of TUI BLUE Nam Hoi An“.

How would a Vietnamese feel after attend this event? Khanh, a young Vietnamese shared a condensed speech at the event of the event: “Before attending this event, I never cared so much about history and culture of my own country. Thanks to this event, I have the opportunity to learn and understand how important the history and culture are for us, which make us who we are today. For the first time, I feel so proud when I wear this traditional cloth and I have promised to myself that I will spend more time to learn more for what I had lacked whist I was younger…”.

Vietnam’s famous actress Chieu Xuan, a VIP guest who attended the event said: “When I first arrive to TUI BLUE Nam Hoi An, I thought I will just give it a try and see what happens, but then I was convinced by how organized the event was and how meaningful the message from these young Vietnamese generation was delivered to us“.

Y Van Hien has also succeeded to set up a culture space at TUI BLUE Nam Hoi An so now you can experience both a beach holiday with more of Vietnamese-culture influences.

About TUI BLUE Nam Hoi An

Located 50 km South of Hoi An on tranquil Tam Tien Beach, the newly five star beachfront resort TUI Blue Nam Hoi An beckons travelers looking for an authentic getaway showcasing both the region’s rich history and unique beauty while soaking up the natural splendor of the Quang Nam coastline far from the madding crowd.

About Y Van Hien   

Founded in 2018, Y Van Hien Joint Stock Company is founded by Nguyen Duc Loc with a mission to recover and preserve the ancient costumes, as well as bringing these gorgeous costumes closer to the people.  The company started making ancient Vietnamese costumes and accessories such as hair covers, shoes, and jewelry which are made by skilled craftsmen. Besides in-depth research, Loc visited relics, village houses and traditional weaving villages to learn more about making ancient costume designs. Loc also gets help and advice from researchers and experts on ancient costumes in order to comply with the sewing rules.

Photo Credits: Canh Dong Bat Tan Studio



Tam Tien Beach, Binh Phu Village,

Nui Thanh Commune,

Quang Nam, Viet Nam

[email protected]

Text & Images provided by Tui Blue Nam Hoi An

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