Video advertising is one of the most popular forms of social media marketing. Although many businesses use this technique, some are still reluctant due to the fear of wasting money on failed ad campaigns. No doubt, a boring and badly designed online video ad can end on bad terms. But with the right planning, a useful online video editor, and various promo video templates, these ads can take your business to new heights. So let’s learn more about why online ads are useful and how you can create one.
Why You Should Focus on Video Ads
An average person spends more time watching videos online than reading text. It is one of the most popular types of content since it is an easy way to communicate one’s idea.
Video ads are becoming more common and are a great way to engage with your customers. There are even methods that marketing teams use to buy YouTube views and boost metrics at the onset of video marketing campaigns. A good story and creative ad design can be produced inexpensively with the help of a reliable online video editor, such as Promo Editor.
Tricks to Create A Remarkable Video Ad With an Online Video Editor
1. Stay consistent with your goal
Before starting an ad campaign, setting out your goal and target audience is very important. And you need to stick to them while planning the video ad and creating a storyline. Whatever you plan, make sure it aligns well with your target audience and the organizational objective.
To do so, follow these three tips:
● Plan your goal
What exactly do you want to achieve? How do you plan to grab the viewer’s attention? Do you want them to visit your website? Do you want them to visit the store? The answers to these questions are the goals of your video ads.
● Set a target audience
Ads can not target everyone in the world. So you must target a smaller group of people. This defines how to plan content, write the script and shoot the ad.
● Use emotions
Emotions will decide how a viewer will act on the CTA of your ad. A heart-touching story or an emotional message can trigger the viewer’s emotions and lead them to carry through with the CTAs.
2. Add a touch of humor
Laughter can be particularly useful in advertising since it is one of the most foolproof ways of getting someone’s attention. A funny ad can keep the user hooked till the end and lead to a boost in sales. Humor can help create memorable online ads that can not only market your brand and product but also connect to the viewers. Here are some ways to incorporate humor into the ad:
- Use puns
- Show dramatic comparisons
- Use personification
- Entertain the viewers
3. Capture audience attention in the first few seconds
In the current fast-paced life, the attention span of viewers has decreased to eight seconds. So, it is important to use the first few seconds wisely and create something that catches attention instantly. Show something that assures the viewers that the video ad is worth watching. You can do so by:
- Telling a story
- Using celebrity appearances
- Creating a hook
- Asking a question
- Using a unique thumbnail
4. Add texts & sound effects
Many people view online video ads with the sound turned off. So it is important to create an ad that is interesting in both cases, with sound and without.
There are different ways online ads can be made attractive, even when played on silent. This will be especially helpful if your target audience includes hearing-impaired people. Here are some tips on adding sound effects and text to your online ad:
- Use striking visuals
- Include textual descriptions and subtitles
- Use music relevant to the ad type
- Add sound effects and filters from your online video editor
5. Use high-quality footage
A high-quality video makes the ad look more compelling and expensive. However, you don’t need to buy costly equipment for this purpose. It is really easy to rent a camera, or you can even shoot video on the phone camera. With remote video editing, you can easily edit the video and make it look even better. A high-quality video will make the viewers stick around longer and boost the brand’s image. It is also helpful in creating a positive image of your brand online.
6. Hire an announcer
Expert voice-over artists can make your online ad sound professional and also better deliver information. Here are a few things to keep in mind when recording audio for your online ad:
● Use external mic
Do not record the audio on the camera’s microphone since it can disturb the editing process. An external mic is the most reliable way to record the voice clearly.
● Place mic carefully
Make sure the announcer’s voice is clearly audible in the mic. It should not include the sound of the mic rubbing against the announcer’s clothes or jewelry.
7. Re-think about CTA
Call-to-action (CTA) is useful in prompting the viewer to do something after watching the video. However, it doesn’t necessarily have to be about boosting sales. The CTAs should be subtle yet prominent enough to catch the viewer’s attention. They can be included anywhere in the video, but most people choose the post-roll method. The post-roll CTAs appear at the end of the video. Here are some ways you can include CTA’s in the video:
- Record yourself
- Make a graphic card and add it at the end of the video
- Include a written CTA
Creating a positive online image is not easy, especially for new brands. Moreover, the competition in digital media marketing is also growing stronger. So, successful ads require a lot of creativity and planning.
However, with the right tools, planning, and dedication, you can also create innovative online ads to boost your business. Now that you know about the importance of online video ads and how you can create one with just a few simple tricks, it is time to get started. And if you’re looking for a reliable online video editor, Promo Editor can be the perfect fit for your video marketing journey.