In this age of technology, all our daily tasks are shifting towards digitalization. Whether you are working, communicating with someone, or just entertaining yourself, you must be using the internet and digital gadgets.
Besides, with the widespread availability of the internet owing to ISPs like Spectrum, AT&T, and Verizon, everyone can take advantage of the online tools and services available. If you are still looking for stable internet service, consider Spectrum Internet®. Spectrum offers superfast, reliable, and affordable Internet Service in more than 41 states. So, there are chances that you can benefit from their amazing service too.
And if you are someone working in the marketing field, you just can’t deny the importance of a 24/7 available internet service. Marketing can’t stop, and with top firms going all digital with their marketing strategies, you too need to adopt internet marketing and get over the traditional ways. Here are some ways internet marketing differs from traditional marketing and how it is a much better way to promote your business.
By definition:
Traditional marketing refers to the old ways of promoting a business. It includes advertisements through flyers, TV ads, billboards, newspaper ads, and other print sources. Traditional marketing is generally divided into four phases: Interest, Awareness, Desire, and Decision.
On the other hand, Internet Marketing refers to the modern approach to promoting or selling products through online channels such as social media, SEO, email, Youtube, etc. The four phases of Digital Marketing are: Planning, Communication, Content creation, and Sequels.
Benefits of Internet Marketing over Traditional Marketing
Here are some major advantages of Internet marketing over Traditional ways of marketing:
More Accurate Targeting
Billboard and newspaper advertisements aren’t aimed at a certain sort of audience and there are only so many phone calls you can make to promote your product. Internet marketing, on the other hand, offers the means to precisely target your audience, and sell your brand in a lot more customized manner. You can conduct your marketing efforts a lot more effectively once you know what sort of audience will be more interested in your product and what platforms they are more active over. You may boost your profile on Instagram, for instance, if your product would appeal to a younger, more fashion-conscious audience.
Additionally, if you are looking to promote your content, and you know that your audience is say someone who is in their late 30s and like reading classic novels and stuff, you would tailor your writing to meet her taste with some complex sentences and annotations and puns here and there. While creating complicated phrases and difficult-to-read terms won’t be a smart idea if your audience comprises folks who aren’t that intellectual.
Ease of Measuring Progress
The effectiveness of a marketing campaign means how effective it has been in meeting the business goals.
Measuring the effectiveness of internet marketing comprises the measurement of the overall impact of campaigns on revenue generation. There are many tools used by business analysts that help them design patterns to predict the behavior of customers. These predictions help brands understand the impact of their strategies in detail and manage their resources accordingly. For example, if analysis shows a drop in customer engagement over a website, there is a clear need to improve strategies for improving traffic over it using organic and inorganic ways. Some KPIs that should be analyzed and that show the progress of marketing campaigns are:
Unique Visitors
It indicates the number of visitors who visit your website within a given period of time.
Search Engine Traffic
The number of visitors to your website, as directed by the search engine, is referred to as Search Engine Traffic. It is a direct measure of the amount of effort you have put into optimizing your content for search engines.
Bounce Rate
It is not only important for your audience to just visit your website, but they should spend some time over it and ideally make a purchase. The bounce rate measures exactly that- The number of visitors who visit and leave after a few seconds without clicking on the provided links.
Conversion Rate
The conversion rate is the number of audiences who take the desired action after visiting the website. It is calculated as a percentage by dividing the number of audiences who convert by the total number of audiences.
Easier To Make Changes When Required
With traditional marketing strategies, it is hard to make changes to your marketing copies. Once you have published something in physical form, it isn’t easy to make changes to it. It will result in a lot of investment and a waste of time. On the other hand, in internet marketing, you can always tweak your content. It won’t require much time and effort, and you can keep your website up-to-date.
To Sum Up
Internet Marketing offers many advantages which traditional marketing doesn’t. By providing accurate targeting, ease of measuring the progress of your marketing campaigns, and the ease of keeping your content updated, internet marketing will help you gain an improved customer base resulting in more revenue generation and growth of your business.
