MMA Forum Vietnam 2018: Mobile, The Marketing Imperative

Personal and tactile, at once mass-targeted and intimate, mobile is revolutionizing business and marketing, creating new industries and developing unprecedented brand engagement and loyalty. Inextricably woven into the buying journey and consumer lifecycle, mobile creates the most direct and closest connection brands can have with their customers. It’s a marketing imperative, and The Mobile Imperative. … Read more

“Bai” Advertising Agency, “Xin Chao” Creative Connectivity Agency

Giant billboards, print and television were regarded as the top tiers of marketing, the best money could buy. However, with the advent of the internet, and social media titans such as Google, Facebook and YouTube over the last decade, this has changed considerably. The consumers are more connected to the internet than ever, 40 million … Read more