The Customer Experience

Social media marketing trends revolutionizing retail in Vietnam “The store is media,” is the mantra in the best-selling book Reengineering Retail: The Future of Selling, written by retail experts Doug Stephens and Joseph Pine. The book explains that “customer experience is the new marketing trend and the best way to generate demand for your retail

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Creating Extra Space

The real estate market in Vietnam is crowded. The self-storage industry, however, is growing What does the expression ‘self-storage’ make you think of? The term might evoke images of those storage units you would find in any US or European city, holding an overflow of personal belongings for several weeks, months or even years. For

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The Walking Machine

Local metalworker Ly Minh Tien builds a spider-like walking machine to raise awareness on environmental issues A riddle: what has 12 legs, six on either side, and is made of metal? It’s not a metal spider, but that guess isn’t far off. A fitting comparison: “You know the movie Wild Wild West?”, its builder and

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Listen

Entertaining and informative podcasts for bedtime, road trips and more Maybe it’s a vestige from podcasting’s older, more mature uncle radio broadcast that a listener might imagine their favorite show being created in a studio with everyone wearing arbitrarily large headphones speaking into microphones connected to audio engineering machines with hospital-level quality complexity. It might

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Proving Provenance

Protecting intellectual properties in ASEAN countries using blockchain, IoT and NFC technology Counterfeit goods can be replicas or first copies, making it impossible for the layperson to differentiate. These counterfeit products can be as expensive as the originals. According to a recent survey by the Vietnam Directorate of Market Surveillance, 80 percent of consumers buy

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The Night Never Sleeps

Experience the Pulsating Energy of the City’s Nightlife at Atmos and Kasho Clubs It’s rare that the darkened, red neon- streaked quarters of Atmos Club (2nd Floor, 153 Ton That Dam, D1) aren’t at least mostly filled with patrons, almost all young Vietnamese clients who seem to have walked out of fashion magazines dressed defiantly

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Roar In The New Year

The dance is believed to bring fortune, but how is the costume made “Lions and Dragons are symbols of luck and prosperity. For the Vietnamese, without luck there is no life,” says Nhu Tra, a dancer from the Ha Nhan Duong troupe. “Which is why you will see lion dancing not just around Tet but

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App Learning

Enzo Smith talks about the creation of his Vietnamese language learning game app Did you study a language for multiple years in high school or college? Did you learn a language while studying abroad? Now ask yourself if you could hold a basic conversation in that language if somebody fluent were to come up to

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Gift Guide December 2019

Sunken Treasures Beneath the murky surface of the Brokopondo Hydro Lake in Suriname, South America, lies a hidden treasure that’s over 60 years—a 150,000-hectare underwater tropical forest. However, harvesting this submerged wood is difficult because divers must venture 15 meters deep into the lake to recover it. Through innovation and technology, Brokopondo Lakewood (www.facebook.com/Lakewoodvn) brings

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The Art-Tech Revolution

Seven expert opinions on how mediation and legal-tech are revolutionizing art provenance The right to resale royalties, or droit de suite, is the right of artists to receive a royalty payment each time their work is resold at an appreciated value. This viewpoint has historically been aimed at the likes of recording artists and filmmakers.

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