The Customer Experience

Social media marketing trends revolutionizing retail in Vietnam “The store is media,” is the mantra in the best-selling book Reengineering Retail: The Future of Selling, written by retail experts Doug Stephens and Joseph Pine. The book explains that “customer experience is the new marketing trend and the best way to generate demand for your retail … Read more

Add the app

People love fairytale stories of successful app developers, here’s another one from Barbara Ximenez, co-founder of Shutta Had it not been for Vietnam, it’s very possible that the idea for Shutta would never have been born. When James Shimell, my co-founder and the original creator of the Shutta app, and I visited Vietnam for the first … Read more

Shutta: The Wheel of Time

Shutta’s photo-from-video app brings you a clean, easy-to-use new design. With a 2-speed operational wheel, users can comfortably scroll through their video to find that one iconic frame and make a high-resolution photo, capturing it forever. Shutta’s 1 million users can now fast forward and rewind, but also skip through frame by frame searching for … Read more

Chasing Charmanders

A phenomenon that’s stirring up fun, fans and a bit of trouble as well Since launching in August, Pokémon Go has taken the country by storm, and globally it is already being named as the most viral mobile application of all time. Even before the game was officially released in Vietnam, scores were downloading it … Read more

From Here to There

Traveling in uber style Most people in Vietnam never thought it would happen, but it has – the Uber app has arrived. The luxury transportation startup that connects users with a driver at the tap of a smartphone screen debuted in Bangkok in February, Beijing in April, and Jakarta in June. This month it reached Ho Chi … Read more