Drawing from the ancient traditions of Hue, designer Huynh Hai Long captures the culture of this imperial city with his new collection. Green grass hugs the curving line of the Perfume River where traditional attire merges with modernity to create seamless beauty. Producer: Nguyen Tra My Set up: Hoang Dao (hoangdao@swot.vn) Photographer: Vu Minh Tuan… Read more »
Travel gear is all about enhancing your travel experiences. With the wrong gear, your entire trip could be jeopardized. On the other hand, the right gear can take your travels to the next level 1. Stashing the Cash Keep your secret stash of bills safe from pickpocket with the Travelon money belt (Nylon USD15, Leather USD60). I’ve worn this while… Read more »
Like many indie shops of its kind, Yim Bader, named after its owner, remains an unknown outside of its avid customer base. Inside of that circle however, it’s something of a cult brand and has been featured twice in a local newspaper and a Japanese interest publication. Yim started making jewelry from wooden beads, stones and metal wires as a… Read more »
Opened in 2010, this two-story boutique, with a façade reminiscent of a British pub, aims to making shopping more personal by opening up her ‘closet’ to customers. Owner Rattana Chongcharoenponsuk, a Thai, has been living in Saigon for two years and had problems finding clothes to match her style and frame. “Most dresses designed here are so body-fit and… Read more »
Blue Dragon would probably be just another souvenir store if it weren’t for the perfect marriage right at its core. Any couple would find inspiration in Binh and Lisa’s easy affection for each other, but it’s in their family business that their respective backgrounds and skills find a perfect accord. “When Binh was growing up here,” says Lisa,… Read more »
Anupa Horvil wouldn’t run her business any other way but ethically – with a heavy emphasis on fair trade, recycling, and providing employment for local craftspeople. That being said, she’d much rather you came for the product than the cause. “A bag is a bag,” she says. “The main reason my clients buy anupa isn’t because we’re ethically produced… Read more »
Inspired by Vietnamese and Cambodian culture, Mekong Creations features beautifully handcrafted items by locals in the Mekong region. The ethos behind the company is to “support community development in poor remote villages.” ““It is also a Vietnamese enterprise with the highest quality standards and designs for modern tastes. All products are handmade for higher quality and with a very special… Read more »
To any and all male fans of impeccable dressing, calling Massimo Ferrari simply a fashion shop or even a boutique is selling it short. Opened since 2006, Massimo Ferrari is the brainchild of an Italian-American couturier who won’t ever stop at anything short of perfection. “People say that luxury clothes can’t be made or sold in Vietnam. I’m glad they… Read more »
What began as a T-shirt enterprise that celebrated the character and spirit of the Vietnamese as well as promoting local culture became a stage for local and foreign artists in Vietnam to display their unique creations. The Ginkgo Concept Store lends some of its space to non-profit organizations such as Maison Chance with their soft toys for children; Mekong… Read more »
Mid century shapes are everywhere this season and the key is to go big. Voluminous skirts, layered cocktail dresses and fitted day dresses are all iconic looks of the time, and can be found all the way over here in Saigon. We have rounded up some of our favorite mid-century looks, designed here in Vietnam Dress | Ha Nhat… Read more »