FROM HYGGE TO HOGMANAY – HOW THE WORLD CELEBRATES THE FESTIVE SEASON

Global research by Diageo explores celebration rituals across the world as two-thirds (66%) raise a toast of celebration. Findings reveal the Danish art of hygge is alive and well with over half (57%) choosing to host a simple festive celebration at home. Global research released today by Diageo examines the shape of modern festive celebrations … Read more

JOHNNIE WALKER TO PROVIDE ALCOHOL CONTENT AND NUTRITIONAL INFORMATION ON-PACK

  Diageo has recently¬†announced Johnnie Walker as its first global brand to provide consumers around the world with on-pack alcohol content and nutritional information per typical serve. From early autumn, the new labels for bottles of Johnnie Walker Red Label, the best-selling Scotch Whisky around the world, go into production and will then be shipped … Read more