Connect the Dots

Founded in 2015, GUNICH (www.gunich.vn; 73bis Ham Nghi, D1; 182 Nguyen Thi Minh Khai, D3) is a fast fashion brand based in Ho Chi Minh City. The name GUNICH is a portmanteau of the words: Gout, Unique and Niche. Their new collection called Polkaholics captures the spirit of today’s young and spirited women. Model: Katya (Elite Models Vietnam) Photographer:

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Jungle Fever

NOI Boutique was found by Linh Pham and her business partner Luke Ferris. Designer Linh Pham grew up in Hanoi with an appreciation for Vietnamese silk and traditional designs, therefore the brand was born from her love of traditions and passion for innovation. Pham draws her inspiration from time-honored patterns and elements to create sensual, contemporary designs to free

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Ms. Saigon

Taking the traditional Vietnamese silk brocade well into the modern age is Thuy Design House. Dubbed “the woman of brocade,” designer and painter Thuy Nguyen experiments with traditional materials and shapes to arrive at her signature bold and resplendent designs. By reinventing traditional forms of dress such as the ao dai, Thuy liberates women to find freedom in their fashion choices and beyond. Designer: Thuy Design House www.thuydesignhouse.com Photographer: Chanh Model:

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On The N’go

N’go (buy at: ngo-shoes.com) is a social sneakers brand that highlights the craftsmanship of Vietnam’s ethnic minorities while also supporting the construction of elementary schools in remote villages in Northern Vietnam. In 2017 N’go was created by childhood friends Kevin and Ronan—both wanted to set up a project combining ethical values, craftsmanship and solidarity. Collaborating with the White Thaï artisans under a cooperative,

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Good Evening, Ma’am

Prepare to make an entrance in these dresses that are destined for the season’s special events. Stand out from the crowd and be on-point for the next occasion in this selection of evening dresses by LYLA TRAN (1/11 Pasteur, D1; Facebook: LYLATRAN). Whether your heading out to a glamorous, sophisticated event or out for a few drinks with the girls, we’ve got you covered.

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Precisely White

What could be more appropriate treatment for your wardrobe after Tet than to detox it from noisy clashing graphic prints and the saturated color pops that punctuated our autumn outfits. Well, it may be a little premature to take on summer’s biggest color trend in full force, but start as you mean to go on we say. Orchestrating a wardrobe whiteout will provide as much

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The Iconic dress

A lasting impression for any visitor to Vietnam is the beauty of the women dressed in their ao dais. Girls dressed in white pick their way through muddy streets going home from school or sail by in a graceful chatter on their bikes. Secretaries in delicate pastels greet you at an office door and older

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The Giving Tree

Fashion trends are constantly changing, but the simple meanings behind a lot of pieces, like the mustard seed necklace, the evil eye bracelets and the Tree of Life, remain timeless and relevant. Trang Pham, the Director and Designer behind Saigon Spring Jewelry (9A, Street 43, D2), shares her unique take on the Tree of Life. What inspired you to create your own Tree

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A Model Citizen

Vietnam’s male supermodel explains why modeling fame isn’t as simple as looking good In the last few years, and with the aid of shows such as Vietnam’s Next Top Model, and The Face Vietnam, modeling has emerged and grown in local psyche as a legitimate and highly desirable career choice. Once known only in certain circles, Ha Anh, Hoang Thuy

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Drama Queen

Have you been to the Eiffel Tower? What about the Grand Canyon? London’s Tower Bridge? All questions you might reasonably be asked by a travel-obsessed friend. You might even be able to answer positively to many of them. But what exactly did you do there? There are few in the world who would be able to answer these questions in as dramatic

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