MMA Forum Vietnam 2018: Mobile, The Marketing Imperative

Personal and tactile, at once mass-targeted and intimate, mobile is revolutionizing business and marketing, creating new industries and developing unprecedented brand engagement and loyalty. Inextricably woven into the buying journey and consumer lifecycle, mobile creates the most direct and closest connection brands can have with their customers. It’s a marketing imperative, and The Mobile Imperative. … Read more

A pleasure doing business with you

A Japanese perspective on living and working in Vietnam Japanese businesses are some of the best known in the world. From technology leaders Sony and Panasonic, to automotive giants Honda and Toyota, to consumer staples like Yakult; there are few countries that Japanese firms do not reach. In Vietnam, Japan’s influence is perhaps felt most strongly on the roads: Honda being the national motorbike brand of choice. … Read more

Acquisition Conditions

We receive many questions from readers about setting up a business in Vietnam. The procedures for setting up a company often appear burdensome and, sometimes, discouraging for those with a ‘small-size’ project. However, an alternative is to purchase a pre-existing company instead of setting up a new one. Here’s how to purchase a pre-existing company … Read more

The Suite Life

We catch up with Blair Fowler who gives us an insight into the life of a hotel general manager The Renaissance Riverside Hotel Saigon on Ton Duc Thang has an ecosystem of its own: 336 rooms, a ground floor bar, spa, two restaurants, skybar, lounge, rooftop pool and a fitness center are all compacted within … Read more

Primed for Business

All Grade 5 ISHCMC students got a chance to taste the world of business, we asked four about their experiences International School Ho Chi Minh City (ISHCMC) students participated in a Young Entrepreneurs’ Market at Saigon Outcast and Snap Cafe in April. We spoke to four of those Grade 5 Business Entrepreneurs who sold products and … Read more

Saving Private Capital

Is private equity right for me? I am a UK citizen who has been living in Saigon for about 10 years. I have substantial savings generated from working as a c-suite executive for many years. My wealth manager often recommends that we invest our savings in publicly traded equities and related assets. I have been … Read more

Same Same But Different

The difficult road to parenthood for same-sex couples My partner and I are gay and we would like to be parents. My partner is Belgian and I am Malaysian. We believe Vietnam is our best option to look for a surrogacy mother. We have already found an egg donor here but we are looking for … Read more

(Un)Conscious Un-Coupling

Honey, we need to talk… Dear Antoine, A Vietnamese friend married an Australian in 2014 and the former is now filing for divorce, citing irreconcilable differences. He now resides in Australia while she is in her native Vietnam. She already has a divorce application, her ID and family book—there are no divisions of assets or … Read more